Children and Advertising (pg. 74-80) Mark Robinson

Chapter one of Sarah Banet-Weiser’s book Kids Rule! Nickelodeon and Consumer Citizenship subsection “ Children and Advertising” on pages 74-80 speaks on the two different types of advertising Nickelodeon broadcasts on its channel. The first kind of advertising is corporate advertising for products and services, which is one outlet of revenue for Nickelodeon. Secondly, is Nickelodeons own brand advertising, which further promotes Nickelodeon as a channel and also encourages families to be loyal to the station. Children and their viewing responses to advertising has been closely studied by scholars for more than sixty years. Research studies imply that majority of children are unable to differentiate between programming and advertising. Children’s exposure to ads also raises issues of protection because their level of maturity prevents them from distinguishing the message intended in advertising. Based off of economic configuration with in children media, children represent a major demographic portion in the world of marketing and advertising. Typically, ad products mainly correspond to conceptual ideology such as amusement and mockery. Not sure what you mean by this - an example would help to clarify. As far as Nickelodeon is concerned, the generational division of adults and children if embedded in the concept of “ respect.” In detail, Nickelodeon as a children’s network, situated itself as a fighting force that supports children and is capable of rising them above the complicated advertising spectrum of adults. Tag words such as- respect, power, cool, and oppression are words that are part of the counterculture advertising brand, which Nickelodeon clearly represents. In all, Nickelodeon’s ideas of rhetoric are equally important to advertisers when advertising brands to children.

Good identification of key ideas. Watch typos to meet the needs of your readers.