Consumer+Citizenship+in+iCarly+by+Mark+Robinson

Based on the cultural economics, Nickelodeon stereotypes its viewers as a group of participating, consumer citizens. Both Nickelodeon and consumer advertisers view the network’s viewers in this stereotypical way of being consumer citizens. But Nickelodeon also proclaims that it is on the side of the children who watch the network. This initiative gives way to the idea of “Nick Kids.” The idea of “Nick Kids” corresponds to the idea that Nickelodeon doesn’t just perceive children as part of a consumer citizen stereotype but Nick also perceives the children as part of Nickelodeon. As a result of targeted groups or empowered identity being marketed as a type of product, the need to conduct research on this trending topic has become even more important. In fact, Nickelodeon has put in to affect a working theory that institutes a distinct border line between adults and children. Furthermore, within the consumer industry the generational divide and trans-generational connection are both apparent, but they are also opposing forms of approach that Nickelodeon uses as a foundation in order to regulate any conflict that may occur between the generations. The Nickelodeon brand is formed from both the divisive generational warfare and the trans-generational address. Advertisers also depend on Nickelodeon’s second idea of “understanding kids.” For the most part, consumer advertisers on the Nickelodeon’s network depend on viewer information and Nickelodeon’s public communication tactics to fill in the open areas of their ads so there is a consistent transition between network programming and some consumer ads. As I watched commercials that aired during iCarly, I realized that Nickelodeon’s ideas “Nick Kids” is a strong theme that runs not only during iCarly but almost through the majority of the programming broadcasted on the network. I assume this theme is so predominantly relevant, because at every moment that a commercial is running, children’s empowering identity is directly challenged with marketing tactics. So therefore, Nickelodeons counter solutions is the continuously proclaim children are not being used by the network, but in all actuality, children are part of the network itself by being “Nick Kids.”