iCarly+and+Commericals

**In a scholarly article entitled “Social Science and Medicine,” children eight and younger are not fully able to cognitively developed enough to distinguish the techniques used to them in the advertising process. Children seem to have difficult in knowing the two techniques used to get their attention, which are selling and persuasive advertising. “Selling advertisement,” is any product or service an advertiser is trying to sell to a child. “Persuasive advertising,” tries to get a child to think and feel a certain way, an example of this would be a commercial that depicts children saying a catchy phrase or wearing a new style or fad. So when an advertiser pushes its agenda in selling junk food to children, their cognitive reasoning is not yet developed enough to understand what they are seeing on the television screen.** **Now in an era of rapid consumption, businesses and advertisers are going so far to use product placement. This embedded advertising is used on shows such as iCarly to get younger kids with less cognitive developed reasoning skills to subconsciously desire the embedded advertisement. An example of product placement would be a certain phone used by a cast member that has its logo in clear site of the audience viewing. Even things we would not think about like coke a cola and other sweet drink are embedded in shows like iCarly and others. The advertisers in anyway are trying to sell their products to children, and the effects it could have are being seen with the obesity problem in young children in America.**
 * The specific topic I am interesting in exploring more of is advertising junk food commercials to young children watching iCarly. In an age when childhood obesity is an all time high, kids seemed to be indoor more often because of all the various technology available today. The commercials shown during iCarly always depict fun characters running through colorful animated scenery and are always joyful from consuming the junk food product. This can give children the sense that the food advertised to them is ok and healthy for them since their favorite characters and other peers say its their favorite.**