The+Business+of+Diversity+(pg.+169-173),+Alexis+Berry

Kids Rule! Nickelodeon and Consumer Citizenship written by Sarah Barnet-Weiser explores how financing is as much a concern for Nickelodeon as it is for any other network and the stance Nickelodeon takes on diversity in its programming affects the support it receives from both advertisers and marketers. Despite the fact that many Nickelodeon programs depict characters that are non-white, d istinguishing between doing this strictly for entertainment purposes rather than being politically motivated is crucial.  The importance of this distinction is due to the fact that **media companies are cautious about supporting programs that have story lines centered around racial or diversity problems** regardless of the fact that having an all white cast is historically constituted as being politically motivated. Not sure what you mean by this.

With Nickelodeon publicizing its driving force behind the network as being respect kids, **it becomes a hard task to make all kids feel included and respected without making race overtly obvious**. In order for Nickelodeon to be successful in including all kids, focus groups are conducted and minority children are often over studied in order to deepen the networks understanding of their mass appeal. In addition to having children relate to the programs based on race, **Nickelodeon changed its programming from featuring children with special talents to promoting the “normal” everyday kid.**

“Normal” children have identified Nickelodeon as one of the networks who is devoted to diversity by exposing children to others who may differ from themselves in race or ethnicity at an early age and before they may even encounter someone “different.” Although debate remains as to if Nickelodeon is as successful as PBS, famous for their show Sesame Street, with exposure to different cultures it seems unanimous among Nickelodeon viewers that an honest effort has been made by the network with shows such as Little Bill, Dora the Explorer, and The Brothers Garcia to remain true to its plan to respect kids.

You identify some of the important ideas in this section - but the opening sentences lack the crispness and precision they need. Use active verbs to increase the tone and energy of your writing. GRADE: B+