KEY+FINDINGS


 * Sam's dominant role on iCarly is dependent on her gender-neutral characteristics
 * The idea of adult versus children perpetuates the superiority of children characters on iCarly
 * Consumer culture with the teen protagonists of iCarly helps to display their superiority over other characters
 * Carly's depiction as a wealthy teen with her high-rise apartment and tech gadgets shows her as a powerful teen
 * Carly and Sam's role as hosts with their web-show displays their power in the media